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  • The Shul Seating Man

How I got involved in hospitality seating

On a regular day I am hustling selling furniture to nursing homes. The most famous product we sell is an aluminum wood grain chair. Aluminum wood grain is a fancy name for faux wood . The chair is real neat as it has all the benefits of aluminum such as light weight and it wont wobble like wood chairs tend to do after a couple years and it is very durable. On top of all that it has a beautiful wood look. One day a nursing facility called me up. They saw a picture of the chair . They were really impressed. They told me on the phone that they wanted to see an actual sample of the chair. I was lucky that the facility was in the tri state so it wouldn’t be a problem sticking a chair in my Nissan Centra and driving there. Only issue the chair sample I had sitting in my office had been at a different nursing facility. So I called the chair manufacturer and asked him if he had any extra laying around his warehouse. I was in luck he had a couple of open boxes of chairs and I was free to come pick some up . So I got in to the car and drove to Harrison N.J. where the chair manufacturer has his warehouse.


I arrived at the warehouse and boy was I impressed. I did not know that there are so many different kinds of chairs. A typical chivary chair can come in multiple models. There were pallets of chairs headed to casinos , chairs for hotels , chairs for ballrooms, chairs for country clubs all on the way out. Then the owner pulled me aside and showed me 4000 chairs that were coming in. Now why in the world was a chair manufacturer getting a delivery of 4000 chairs. The answer was there was a casino that ordered 4000 chairs and refused delivery because they changed the paint color of the building. The owner told me that the loss of revenue from a custom made chair was not such a big deal. The bigger issue was all these casino chairs taking up storage in his building. The owner tells me Hey I know this is not really your business line but maybe you know someone that would be interested in these chairs. The chairs had a flex back with a real high end vinyl and he was willing to give it at a real good price. I figured I would try my luck I got someone to hang up signs in 100 shuls in Lakewood .One time deal! Great for shuls and banquet halls the sign screamed. My first call was from someone who wanted them for his dining room. I wasn’t expecting a chair order of only 10 pieces but the manufacturer was nice packed it in a van and send 10 chairs down the Garden State Parkway. Next I got a call from a young man . He was building a yeshiva. He needed chairs for his new building. He asked me if I can go meet the interior decorator and show her the chair. The interior decorator told me the colors do not match at all but asked me if I can custom make a black stack chair . Called the manufacture . He gave me a good price and boom 150 chairs coming down the Garden State Parkway. Someone else gave my name to a banquet hall in New Jersey. The owner of the banquet hall had another wedding hall at the other side of town. He had chivary chairs in the old hall and wanted to be able to swap the chairs between the two wedding halls. So the chivary chair we custom made for him would have to be the exact as was in the first wedding hall. No problem I was told . We took his old chivary chair sent it overseas and made 250 pieces of the exact same chair. Then I decided this may be fun . I bought the domain name avinaseating.com and as we say friends the rest is history.





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